Our Modern, LinkedIn Mastery Courses
Activate the amazing branding and networking powers of LinkedIn for Career Development and Business Growth
Welcome to
Essentials 4 Biz!
THE ESSENTIALS' VISION – A collection of Courses and Implementation Guides to support consultants, business owners and professionals in career transition like yourself in the new hybrid-work model and social selling era.
If you are not Profiting from the Awesome Powers of LinkedIn...
Maybe it Feels like Rocket Science?
While the 2020 pandemic brought digital marketing to the forefront and accelerated social selling, many business owners and job hunters remain challenged to catch up with their competition on LinkedIn.
OK, so maybe LinkedIn feels like Rocket Science sometimes!
No worries,I can help: I AM a ROCKET SCIENTIST!
I put together these detailed but easy-to-follow training courses to implement and help you be successful in your business and career.
LinkedIn MASTERY: Modern GUIDES for
IMPLEMENTATION & SUCCESS
- Balancing Vision with Execution
Much has changed on LinkedIn in the past 3 years, and marketing and networking strategies that worked well prior to 2020 are obsolete and inefficient now.
To help your brand stand out and effectively market and network via the amazing powers of LinkedIn, we have developed a series of modern and advanced how-to courses.
Much more than a collection of courses, we have developed GUIDES for DOING and IMPLEMENTING.
Unlike other available and dated "LinkedIn courses", you will gain access to the current state-of-knowledge and advanced strategies we have successfully implemented for clients in our Marketing and Consulting Agency; strategies which have helped them stay in business and even grow during these chaotic times.
Our brand-new LinkedIn Mastery courses may be purchased individually or as a 4-Course Bundle - SAVE 22%!
- 1. Build a strong Personal BRAND and ALL-STAR LinkedIn profile to stand out and maximize visibility of your posts
- 2. Optimize your LinkedIn Account settings for visibility and communication (so much can go wrong!)
- 3. Activate formidable and lesser-known SEO practices to gain top ranking, beat competitors and become an Attractor for your ideal audience
- 4. Leverage the amazing powers of the Sales Navigator Search Engine & CRM to identify, tag and track your target professionals.
The above mastery courses are for professionals in career transition, consultants and business owners ready to activate and leverage the amazing branding and networking powers of LinkedIn, from beginners to advanced users.
LinkedIn Mastery COURSE BUNDLE ($497.00, SAVE 22%!)
You can now save big by purchasing all 4 courses in a BUNDLE:
- 1. Build a strong Personal BRAND and ALL-STAR LinkedIn profile to stand out and maximize visibility of your posts
- 2. Optimize your LinkedIn Account settings for visibility and communication (so much can go wrong!)
- 3. Activate formidable and lesser-known SEO practices to gain top ranking, beat competitors and become an Attractor for your ideal audience
- 4. Leverage the amazing powers of the Sales Navigator Search Engine & CRM to identify, tag and track your target professionals.
The above mastery courses are for professionals in career transition, consultants and business owners ready to activate and leverage the amazing branding and networking powers of LinkedIn, from beginners to advanced users.
Praise for our LinkedIn Mastery Courses
Jackie Brennan, Mindset and Breath-Work Coach, London UK
I recently attended Jean-Michel’s Advanced LinkedIn Profile Optimization Training and I just want to say - it was fantastic!
As a relatively newcomer to being self-employed and looking to grow my business, I realized that I needed to understand more about LinkedIn.
I must admit that I was a bit apprehensive about joining as I read the word ‘advanced’ and thought - that’s not me. However, I needn’t have worried as Jean-Michel explains everything in a straightforward and easy to understand way. So much so that I was immediately able to go and make some upgrades to my profile!
The content is packed full with tips and clear examples and if I can put them into place, then anyone can.
I would definitely recommend this course to anyone who wants to get the best out of their LinkedIn profile.
Chris Colt, "The Challenge Champion"
Servant Leader, Hero Club Ambassador
I don’t know where to start with Jean-Michel! He helped me brand myself to the next level. He listened to exactly what I was looking to accomplish. Then quickly showed me a path to the desired results!!
It was custom to my needs and GAVE ME 5 HOURS BACK IN EACH DAY FOR MY BUSINESS. This has allowed me to be laser focused on those who want to work with me.
Since working with Jean-Michel, my BUSINESS VOLUME AND TEAM GROWTH HAVE SKYROCKETED and WE ARE ONLY 35 DAYS IN!!!
What is more exciting is the fact that I now have more time with my family and I am no longer chasing people, they are coming to me and booking meetings on my calendar.
HIGHLY recommend Jean-Michel!!!
Luann Horobin, Career Strategist & Executive Coach, Calgary CA
I have recently taken the LinkedIn Advanced Training by Jean-Michel, and it is highly beneficial if you want to get your LinkedIn to be working better for you.
It is current, up to date information, it helps with SEO, the use of LinkedIn and also how to set yourself apart, and increase your visibility and benefit of LinkedIn.
Definitely, it is the best course I have taken for quality of content, and being able to benefit from it right away.
David Alemian, Founder - Talent Retention Plans, Oceanside CA
Outstanding course. I've studied how to use LinkedIn a lot, and the information in this course is nowhere else to be found!!!
I'm glad that I attended... Well worth the price!!! Thank you.
Pad Swami, Global Talent Partner, San Francisco Bay Area
Jean-Michel, your session today was an eye opener and refresher. Very nicely presented and packed full for one hour of value.
I have used LinkedIn since 2004 and extensively in head hunting and recruiting. Among all the social media, LinkedIn is the best for BD recruiting and research. Although LinkedIn is pushing their sales, they don't educate the user as you did.
BTW I cover LinkedIn in my bootcamps and when I get Corp training requests, I will engage you. One word of appreciation: "AWESOME"!
Gregory Miller, Director, Healthcare Management & Operations
Jean-Michel is an excellent LINKEDIN coach and mentor. My LinkedIn profile views / exposure exploded after following Jean-Michel’s advice. Months after starting his comprehensive LinkedIn program, I am still receiving emails and phone calls from prospective employers.
I also secured a new job within 2 months of starting his program.
I would highly recommend Jean-Michel to anyone wanting to improve their LINKEDIN profile, network, and secure their professional career now and into the future.
Ed Forteau, “Mr. Deliverability”, Founder, Email Marketing Expert
Jean-Michel suggested two changes to my LinkedIn profile. Those changes resulted in an almost 300% increase in targeted search traffic. A couple of weeks later, 5 people found my profile after doing a search, and booked appointments with me.
I am now working with him to optimize my profile and set up an outbound marketing system to create a consistent steady stream of quality appointments.
If you're looking to drive business using LinkedIn, there is no one better to work with than Jean-Michel.
Marc Danziger, Lean and Agile Methodologies Exec Leader, Los Angeles CA
The course was well worth the time - I thought I had LinkedIn wired, and I really don't.
David Zaepfel, COO, Management Consulting, Private Equity
I tried to do this myself with no success, then hired other services with little positive results.
This experience was completely different. Jean-Michel KNEW EXACTLY HOW TO OPTIMIZE MY LINKEDIN PROFILE to drive views, connections and target my audience.
The best news: my target audience started contacting me instead of me chasing them like before!
If you are looking for the best, you found him in Jean-Michel.
Gianna Miceli, Author, Speaker & Podcaster: Holistic Wellness Coach
Jean-Michel is kind, patient, organized, and very informed about LinkedIn. Today a woman called me a “legend” from looking at my profile.
He definitely knows how to spice it up so you look like a rockstar in text; and he is extraordinarily meticulous researching your demographic to target.
I had previously worked with another LinkedIn “expert,“ and Jean blows him away in every way.
David Moore, VP of Marketing, McDonald’s China
Within days, my LinkedIn profile views exploded after following some of Jean-Michel’s advice. Definitely apply his techniques.
Jean-Michel is kind, patient, a real pleasure to speak with and a genuine TEACHER at HEART. His advice is sound, logical and practical. He knows more about LINKEDIN than you can possibly imagine. You will get out of it the more you also put into it. It’s teamwork and a partnership. I didn’t know what I was missing on LINKEDIN until I opened my willingness for direction.
I had already worked with and paid for other “LinkedIn coaches,” and wasted my money. Don’t make the same mistake.
Marty Moreno, Security Operations Manager, Former Police Commander
I just went through my new LinkedIn profile template, WOW!! What a difference it makes to have an expert fill in what I was trying to fumble my way through. THANK YOU are not enough words to express my gratitude for your hard work, creativity and abilities.
I worked with another LinkedIn trainer who promised a lot, charged big bucks and did not deliver 25% of what you provided. Your program is amazing!
Yvette Owo, Investor + Business Mentor, Tony Robbins Platinum Partner
Jean-Michel is the strategist's strategist. Other LinkedIn trainers and coaches come to him for help!
Jean-Michel puts together 3 key pieces that I haven't seen anyone else do:
SHOW-STOPPING SEO profile optimization and branding - that alone will get you leads. But he gives you even more: STRATEGY ON POSTING CONTENT that LinkedIn algorithm favors right now (he always knows the hottest trends). DEEP understanding of TECHNOLOGY and how to use it to save you time with CRM and connections to your email and sales tools.
On top of that Jean-Michel is a nice guy. He wants to help and be of service.
Janna Wyrick, Human Resources Business Partner
Jean-Michel helps clients build confidence, improve interpersonal interactions and communications, and grow their professional network as job seekers or as entrepreneurs. He exhibits expertise in RÉSUMÉ WRITING, SEO and building strong LINKEDIN PROFILES.
He demonstrates role model behavior when coaching clients to their next successful endeavor. Jean-Michel is an industry leader serving as an expert consultant/advisor for job seekers in today’s challenging employment market. TRUST and INTEGRITY come to mind when speaking of him.
I am extremely happy with the outcome of a fantastic new position in Higher Education in my chosen profession. Jean-Michel served as a subject matter expert in guiding me through the rather difficult process of obtaining a great new position, cutting down search time significantly.
Acacio Pereira, Multi-Cultural Sr. Account Executive, LATAM
Jean-Michel has an aptitude for aesthetics and understanding clients that makes him stand out from the several coaches I interviewed to help me build my LinkedIn profile.
He tries to capture the essence of your requests and is very adaptable to each of his client’s needs and desires. In other words, he doesn’t just make your LinkedIn profile stand out, but YOU will get the results you want.
I got a great job offer quickly and get compliments all the time about my LinkedIn profile being so professionally done.
It’s money well spent if you want to grow your career and increase connections.
John Neral, Career Transition Coach & Host, The Mid-Career GPS Podcast
Transformative Experience –
When I started working with Jean-Michel, I was at 1200 LinkedIn Connection. In just seven short months, he has helped me grow my connections to 6000.
More importantly, he has taught me how to engage differently and more effectively on LinkedIn.
He is a master practitioner and LinkedIn strategist. Many thanks!
Lynn Scheurell, Business Advisor and B2B Brand Strategist, SavvyX LLC
Jean-Michel is one of my favorite people on the planet! I met him when I hired him to help me with my LinkedIn profile and marketing. We continued to stay connected and have since exchanged business referrals.
He is extremely knowledgeable and, just as importantly, generous in what he shares... with every connection, I learn from his wisdom. In just 3 months of following his recommendations, I had more LinkedIn activity than I could keep up with... a good problem to have!
Jean-Michel brings his 'rocket scientist' analytical brain with his good heart and clarity to everything he does... whatever you are smart enough to hire Jean-Michel to do, he will deliver more than expected. Jean-Michel is a quality human and incredible business resource. :+)
Kevin Clark, Founder & President, Fusion PMP Advisor LLC
The breadth and depth of Jean-Michel's knowledge is only exceeded by his passion for enriching the lives of other people. Jean-Michel offers sound advice, suggestions and potential action items that you can implement . . . and they are genuinely beneficial.
As a nuclear scientist, I was impressed by Jean-Michel's own transformation. He lives by his own words and demonstrates an infectious need to succeed.
This is not a canned resume writing, Search Engine Optimization, Coaching or Job Hunting service. Talk to somebody that cares before you lose your pants and shirt to another scam artist.