COURSE 3. Rank On Top Of Search Engines – Advanced LinkedIn Profile SEO ($197.00)
Thousands of prospective clients and recruiters are searching for YOU on LinkedIn daily!
To be noticed, you want your Profile to consistently appear higher than your competitors in the search results whether for services or products you offer or for candidates with your set of qualifications.
Course 3 goes deep into formidable and lesser-known LinkedIn SEO optimization practices, a Science we have perfected over the years.
Thousands of Prospective Clients & Recruiters are Searching for YOU on LinkedIn Daily!
The Google and Bing Search Engines made that happen by indexing the ENTIRE LinkedIn site so that personal profiles pop-up in search results!
To be noticed, you want your Profile to consistently appear higher than your competitors in the search results, whether for services or products you offer or for candidates with your set of qualifications.
Having your Profile ranking well in LinkedIn search results is called “LinkedIn Profile SEO” (Search Engine Optimization) and makes you visible to the ~ ONE BILLION professionals on the LinkedIn platform!
The success of this optimization can be monitored using analytical data / KPIs (Key Performance Indices) on the LinkedIn platform, like Weekly Search Appearances, 90-Day Average Views, Social Selling Index (SSI)…
Of course, SEO is pretty organic — meaning you need a well-developed profile with a sizable amount of content to rank. Your profile must also appeal to your target audience and show how you differentiate yourself from your competitors.
The best place to hide a dead body? Page 2 of Google!..
Inbound marketing or “attraction marketing” via SEO helps create brand awareness and draw prospective buyers to your resources.
Because these prospects are already shopping in your industry and searching for the kind of help, service or product you provide, they are a warmer audience and easier to qualify as a lead and buyer.
Course 3 covers 18 lessons and includes: training videos and transcripts, downloadable files, to-dos and homework assignments.
Creator & Instructor: Dr. Jean-Michel Tournier
COURSE 3 TABLE OF CONTENT
1. Introduction to LINKEDIN Profile SEO – Search Engine Optimization
2. Thousands of Prospective Clients and Recruiters Are Searching For YOU ON LINKEDIN Daily!
3. Advanced SEO Profile Optimization Strategies
4. LINKEDIN Skills Suggestions for Long-Tail Keyphrases
5. SEO Optimization of Your Profile Headline and Contact Information
6. Leverage Meta Tags in Your LINKEDIN Contact Info for SEO
7. Leverage Meta Tags in Your Media Titles for SEO
8. SEO Your Job Titles and Media Titles in Your Work Experience
9. Mirror Your Target Audience in Your Profile Summary / About Section
10. LINKEDIN Skills and Endorsements – Long-term SEO Strategy
11. Take LINKEDIN Skill Quizzes and Earn Badges
12. Pin And Rotate Your Skills Occasionally to Ensure More Uniform Endorsements
13. How To Request A Recommendation For Your LINKEDIN Profile
14. Use Special Characters and Emojis In Moderation On LINKEDIN
15. LINKEDIN Work Experiences Are Very Flexible – Take Advantage of It!
16. SEO Optimize Your Company Name on LINKEDIN!
17. LINKEDIN SEO Potential for Increased Views and Engagement – Monitoring Your Traffic
18. SEO Optimization of Your LINKEDIN Services Page
Praise for our LinkedIn Mastery Courses
Ed Forteau, “Mr. Deliverability”, Founder, Email Marketing Expert
Jean-Michel suggested two changes to my LinkedIn profile. Those changes resulted in an almost 300% increase in targeted search traffic. A couple of weeks later, 5 people found my profile after doing a search, and booked appointments with me.
I am now working with him to optimize my profile and set up an outbound marketing system to create a consistent steady stream of quality appointments.
If you're looking to drive business using LinkedIn, there is no one better to work with than Jean-Michel.
Luann Horobin | Career Strategist & Executive Coach, Calgary Canada
I have recently taken the LinkedIn Advanced Training provided by Jean-Michel, and it is highly beneficial if you want to get your LinkedIn to be working better for you.
It is current, up to date information, it helps with SEO, the use of LinkedIn and also how to set yourself apart, and increase your visibility and benefit of LinkedIn.
Definitely, it is the best course I have taken for quality of content, and being able to benefit from it right away.
David Zaepfel, COO, Management Consulting, Private Equity
I tried to do this myself with no success, then hired other services with little positive results.
This experience was completely different. Jean-Michel KNEW EXACTLY HOW TO OPTIMIZE MY LINKEDIN PROFILE to drive views, connections and target my audience.
The best news: my target audience started contacting me instead of me chasing them like before!
If you are looking for the best, you found him in Jean-Michel.
Gregory Miller, Director, Healthcare Management & Operations
Jean-Michel is an excellent LINKEDIN coach and mentor. My LinkedIn profile views / exposure exploded after following Jean-Michel’s advice. Months after starting his comprehensive LinkedIn program, I am still receiving emails and phone calls from prospective employers.
I also secured a new job within 2 months of starting his program. I would highly recommend Jean-Michel to anyone wanting to improve their LINKEDIN profile, network, and secure their professional career now and into the future.
Jackie Brennan, Mindset and Breath-Work Coach, London UK
I recently attended Jean-Michel’s Advanced LinkedIn Profile Optimization Training and I just want to say - it was fantastic!
As a relatively newcomer to being self-employed and looking to grow my business, I realized that I needed to understand more about LinkedIn.
I must admit that I was a bit apprehensive about joining as I read the word ‘advanced’ and thought - that’s not me. However, I needn’t have worried as Jean-Michel explains everything in a straightforward and easy to understand way. So much so that I was immediately able to go and make some upgrades to my profile!
The content is packed full with tips and clear examples and if I can put them into place, then anyone can.
I would definitely recommend this course to anyone who wants to get the best out of their LinkedIn profile.
Pad Swami, Global Talent Partner, San Francisco Bay Area
Jean-Michel, your session today was an eye opener and refresher. Very nicely presented and packed full for one hour of value.
I have used LinkedIn since 2004 and extensively in head hunting and recruiting. Among all the social media, LinkedIn is the best for BD recruiting and research.
Although LinkedIn is pushing their sales, they don't educate the user as you did.
I cover LinkedIn in my bootcamps and when I get Corp training requests, I will engage you.
One word of appreciation: "AWESOME"!