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COURSE 1. Build a strong Personal BRAND and ALL-STAR LinkedIn profile to stand out and maximize visibility of your posts ($197.00)
Everybody’s got a story but sometimes we don’t know how to tell it especially when having to showcase ourselves in an engaging manner.
Our ALL-STAR Profile Course is for consultants, professionals in career transition & business owners ready to activate the branding powers of LinkedIn.
Course 1 teaches you how to build an authoritative LinkedIn profile to stand out and make a great first impression.
Your Personal Brand starts with your LinkedIn Profile…
When using LinkedIn for B2B marketing or job hunting, your professional LinkedIn profile becomes your strongest asset, your “landing page.” You have less than 5 seconds to impress the reader, and make a great first impression.
Your LinkedIn profile serves 3 essential purposes:
✔ It must speak to the needs of your target audience (your ideal prospects), present your Unique Value Proposition and showcase your expertise as the “problem solver”;
✔ It must showcase your career accomplishments to build your authority and give the reader confidence in your abilities and professionalism;
✔ It must make an emotional connection with the reader.
The 2020 pandemic brought digital marketing to the forefront and accelerated social selling. As a result, your competitors are getting on LinkedIn fast... 1 BILLION and COUNTING!.. and you don't want to be left behind.
Course 1 teaches you how to develop a strong personal brand and stand out on LinkedIn.
Course 1 covers 26 lessons and includes: training videos and transcripts, downloadable files, to-dos and homework assignments.
Creator & Instructor: Dr. Jean-Michel Tournier
COURSE 1 TABLE OF CONTENT
1. Introduction – How to Build an ALL-STAR LINKEDIN Profile to Stand Out!
2. Your LINKEDIN Trainer – the LINKEDIN Rocket Scientist
3. Your LINKEDIN Profile Is Your #1 Asset for Business and Career Growth
4. Reviewing the Different Sections of Your LINKEDIN Profile
5. Character Limits of Your LINKEDIN Profile Elements + Financial Industry FINRA Guidelines
6. The INTRODUCTION SECTION of Your LINKEDIN Profile
7. Using the Provided PPTX Template to Design Your Own LINKEDIN Banner (Profile and Company Page)
8. Profile INTRODUCTION SECTION: Review of Your Contact & Personal Info
9. Leveraging Meta Tags in Your Contact Info and Media Titles for SEO
10. Profile INTRODUCTION SECTION – Your Services Page
11. Your SUMMARY/ABOUT SECTION and WORK EXPERIENCES – Branding and Storytelling
12. Your SUMMARY/ABOUT SECTION and WORK EXPERIENCES – a Simple Way to Tell a Great, Effective Story
13. Advanced SEO Strategy: Mirroring Your Target Audience in Your SUMMARY/ABOUT SECTION
14. Other Copywriting Templates: Your Personal Story and Conventional Work Experience
15. Your FEATURED COLLECTION of MEDIA: Showcase Your Best Assets
16. Your LINKEDIN Work Experiences' MEDIA
17. Important Considerations for Your FEATURED COLLECTION & WORK EXPERIENCE MEDIA
18. Moving Along Through the Different Sections of Your LINKEDIN Profile
19. Your LINKEDIN Profile BACKGROUND – Your Education Section
20. Your LINKEDIN Profile BACKGROUND – Your Volunteer Experience
21. Your LINKEDIN Profile BACKGROUND – Your Accomplishments Section
22. Your ACCOMPLISHMENTS SECTION: Courses, Licenses & Certifications
23. Congratulations! You've Made It Through All of the LINKEDIN Profile Sections!
24. Activating Inbound or Attraction Marketing on LINKEDIN
25. Why We Give All of the Information Away in Our Training
26. LINKEDIN IS Your Ticket to Creating a New Life for Yourself
Praise for our LinkedIn Mastery Courses
Luann Horobin, Career Strategist & Executive Coach, Calgary CA
I have recently taken the LinkedIn Advanced Training by Jean-Michel, and it is highly beneficial if you want to get your LinkedIn to be working better for you.
It is current, up to date information, it helps with SEO, the use of LinkedIn and also how to set yourself apart, and increase your visibility and benefit of LinkedIn.
Definitely, it is the best course I have taken for quality of content, and being able to benefit from it right away.
Pad Swami, Global Talent Partner, San Francisco Bay Area
Jean-Michel, your session today was an eye opener and refresher. Very nicely presented and packed full for one hour of value.
I have used LinkedIn since 2004 and extensively in head hunting and recruiting. Among all the social media, LinkedIn is the best for BD recruiting and research.
Although LinkedIn is pushing their sales, they don't educate the user as you did.
I cover LinkedIn in my bootcamps and when I get Corp training requests, I will engage you.
One word of appreciation: "AWESOME"!
Acacio Pereira, Multi-Cultural Sr. Account Executive, LATAM
Jean-Michel has an aptitude for aesthetics and understanding clients that makes him stand out from the several coaches I interviewed to help me build my LinkedIn profile. He tries to capture the essence of your requests and is very adaptable to each of his client’s needs and desires. In other words, he doesn’t just make your LinkedIn profile stand out, but YOU will get the results you want.
I got a great job offer quickly and get compliments all the time about my LinkedIn profile being so professionally done. It’s money well spent if you want to grow your career and increase connections.
Yvette Owo, Investor + Business Mentor, Tony Robbins Platinum Partner
Jean-Michel is the strategist's strategist. Other LinkedIn trainers and coaches come to him for help!
Jean-Michel puts together 3 key pieces that I haven't seen anyone else do:
SHOW-STOPPING SEO profile optimization and branding - that alone will get you leads. But he gives you even more: STRATEGY ON POSTING CONTENT that LinkedIn algorithm favors right now (he always knows the hottest trends). DEEP understanding of TECHNOLOGY and how to use it to save you time with CRM and connections to your email and sales tools.
On top of that Jean-Michel is a nice guy. He wants to help and be of service.
Chris Colt, "The Challenge Champion" Servant Leader, Hero Club Ambassador
I don’t know where to start with Jean-Michel! He helped me brand myself to the next level. He listened to exactly what I was looking to accomplish. Then quickly showed me a path to the desired results!!
It was custom to my needs and GAVE ME 5 HOURS BACK IN EACH DAY FOR MY BUSINESS. This has allowed me to be laser focused on those who want to work with me.
Since working with Jean-Michel, my BUSINESS VOLUME AND TEAM GROWTH HAVE SKYROCKETED and WE ARE ONLY 35 DAYS IN!!!
What is more exciting is the fact that I now have more time with my family and I am no longer chasing people, they are coming to me and booking meetings on my calendar.
HIGHLY recommend Jean-Michel!!!
Janna Wyrick, Human Resources Business Partner
Jean-Michel helps clients build confidence, improve interpersonal interactions and communications, and grow their professional network as job seekers or as entrepreneurs. He exhibits expertise in RÉSUMÉ WRITING, SEO and building strong LINKEDIN PROFILES.
He demonstrates role model behavior when coaching clients to their next successful endeavor. Jean-Michel is an industry leader serving as an expert consultant/advisor for job seekers in today’s challenging employment market. TRUST and INTEGRITY come to mind when speaking of him.
I am extremely happy with the outcome of a fantastic new position in Higher Education in my chosen profession. Jean-Michel served as a subject matter expert in guiding me through the rather difficult process of obtaining a great new position, cutting down search time significantly.